The Chicago Design Museum posed six questions to our sponsors about design and their sponsorship of the museum. This week, we feature Adobe’s response.
ChiDM: What does design mean to you?
Adobe: A solution to a problem. An innovative approach. A creative brief addressed. A new way of looking.
ChiDM: What role does design play in your business?
Adobe: It’s why we exist. To create the tools that enable designers to do their best creative work.
ChiDM: Tell us about a recent success within your firm/company.
Adobe: We reimagined the digital drawing experience for artists and designers with Adobe Ink & Slide; we enable designers, who don’t code, to create beautifully designed websites with Adobe Muse CC; we’ve made new features in Adobe Illustrator CC easier to discover and easier to learn; and we’ve given designers the choice of how and where they publish with the ability to export to multiple document formats in Adobe InDesign CC.
ChiDM: How can we better connect the design community—within disciplines and across the profession?
Adobe: By creating a framework for people in creative professions to share their ideas and their work; by inspiring people with different skills, in different industries, to work together to keep innovation alive; and by providing the knowledge required to stay up-to-date with the tools and features that help designers get their work done and express themselves creatively
ChiDM: Why did you sponsor ChiDM?
Adobe: We celebrate design and creativity by championing organizations with the missions and the leadership to strengthen, inspire, and support world-class design communities.
ChiDM: What does ChiDM do for your community?
Adobe: ChiDM supports and services designers in the Chicago community through training, collaboration and inspiration. Adobe aspires to serve designers wherever they are. When we support design organizations that function on a local level, it sets a larger example for how to support design communities on a global one.