The Chicago Design Museum posed six questions to our sponsors about design and their sponsorship of the museum. Representing Simple Truth are Partner and Executive Creative Director/Design Susan Bennett, Partner and Executive Creative Director/Voice Mark Drozd, and Managing Partner Rhonda Kokot.
ChiDM: What does design mean to you?
ST: Design means everything. It is how purpose, order, utility and aesthetic beauty all come together to make life better.
ChiDM: What role does design play in your business?
ST: Design is at the very root of all we do. We started as a classic graphic design firm; and one of our founders, the late Arnie Goodwin, was a force in the Chicago design community. He is still our patron saint. Today we design strategic and clear brand solutions for our clients, based on what’s at their core.
ChiDM: Tell us about a recent success within your company.
ST: This year our work has taken a very Chicago-centric turn. We helped the city build their presence for the first time at SXSW; developed the brand platform and identity for UI LABS, Chicago’s new research and commercialization collaborative; worked with View Chicago to introduce the new Burnham Path from Millennium park to the Museum Campus; and we’re currently helping Choose Chicago promote summer and fall tourism.
ChiDM: How can we better connect the design community–within disciplines and across the profession?
ST: The answer lies in how you choose to define the word ‘museum.’ What our design community needs is a place to celebrate what design is, what’s going on now, and how the thinking behind graphic design influences the thinking behind experiential design, architectural design, etc. If ChiDM can be a place of experiences, present and past, instead of just another display space of artifacts, it can become the hub of all the design expression that happens in this ever-changing community.
ChiDM: Why did you sponsor ChiDM?
ST: We believe in the powerful heritage and relationship that design shares with Chicago. And while design has always had its advocates and organizations here, there has never been one galvanizing force or place to celebrate design’s many facets, or Chicago’s many contributions to them. We think ChiDM could be that place.
ChiDM: What does ChiDM do for your community?
ST: It provides a window to the large, evolving, thriving, beautiful, tumultuous, socially conscious and fascinating world of design that exists in Chicago.